Personal branding project. I designed my own identity for my freelance graphic design work. The logo is my initials SF. I am interested in typography that uses negative space so thought that this logo was ideal to represent my own design tastes and preoccupations. I have a black and white alternative as I feel a really strong logo should work well in both black and white. I have designed a business card and stationary and also a poster to represent my unique strengths and qualities.